Top Most Process of Website Speed Optimization Service & Solutions

 Did you know that 40% users exit a website if it takes more than 3 seconds to load? The ideal loading speed for any website is 2 seconds or less. Any delay causes reduction in conversions by 7% per second. This is the reason why website loading speed is an important criterion for ranking in the search engines. 

If your website loading speed goes down, users exit your website, which leads to increase in bounce rate. This increase in bounce rate will drop your ranking on the search engine. If you aren’t making it to the top of the search engine results page, check your website loading speed – it might be the reason why your rank is being held back.

There are plenty of factors that reduce the loading speed of your website. Based on the problems that your website has; you need to come up with speed optimization solutions. In the UK and the USA, you can easily hire website speed optimization services to accurately solve all your problems.

Why is Your Website Slow? 

There are multiple reasons why your website isn’t loading quickly. Some of them include:

• Your image files are greater than 1 MB.

• You have uploaded video files on your web page.

• Either your hosting platform or your plan is not up to the mark.

• There are errors or unnecessary special characters in your CSS, PHP or JavaScript code.

• Your website or web page has too many redirects.

• The site is not mobile-responsive.

• Some of your themes or plugins contain render-blocking JavaScript code.

• Your website traffic has started increasing at a rate your current hosting plan cannot handle.

How Do We Go About the Process of Website Speed Optimization?

You need a technical SEO professional to do the job for you. The process is very simple:

• The website is scanned and analyzed with the help of a software (usually paid).

• The software points out the plus points of the website, the points that need improvement and the current global rank of the website on the search engines.

• Few of these will relate to the loading speed of your website. The software points out the actual time it takes to load along with the status of every factor that affects the website speed.

• Now, we simply need to work on the points that need improvement.

• Once the corrections have been made, we run the test once again.

• In case the speed hasn’t improved yet, the professional manually checks for problems the software may not be able to scan. Problems with your server may fall under one such situation.

• We continue with the process till the problem gets solved.

• Once the target speed is achieved, our professionals will now work behind maintaining it. This is done by performing tests on a regular basis – usually monthly or bi-weekly.

What are Some of the Solutions We Provide for Speed Optimization?

You need a team of technical SEO professionals and web developers to perform the task. This is because the solution involves jobs like:

• Optimizing image size

• Enabling browser caching

• Optimizing the CSS, JavaScript and PHP code

• Minimizing the number of redirects per web page to 1

• Editing the code to make the site mobile-responsive

• Upgrading hosting plan

Since the task involves admin access and coding knowledge, it is best to give your website in the hands of trusted professionals. Getting website speed optimization services along with other services your website requires from one place is the best solution.